Augustine Fou
Opinion
20 July 2023
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It’s time for advertisers to challenge their ad buyers about programmatic ads, because the research shows the numbers do not add up. Solving the problem involves asking some hard questions, explains Dr Augustine Fou, the ad fraud investigator.
Opinion
24 April 2022
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Dr Augustine Fou, from Marketing Science Consulting Group, Inc. and creator of FouAnalytics, emphasises the importance of advertisers using fraud-detection technology and requiring details from every vendor they pay when buying digital ads.
Opinion
11 October 2021
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Dr Augustine Fou, Marketing Science Consultant, outlines three steps marketers should take right now to help combat ad fraud.
Opinion
01 July 2021
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Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It will accidentally make their digital campaigns better, argues Dr. Augustine Fou.
Opinion
22 January 2021
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Virtually all advertisers are acutely aware of brand safety issues these days – from their ads showing up next to terrorist videos on YouTube or ads showing up on fake news, hate speech, or disinformation sites. So, they’ve been increasingly paying for ‘brand safety’ technologies that are supposed to help keep their ads away from these situations. But do those technologies do what they claim to do? No, and it’s even worse than that.
